Unveiling the Magic Behind PWD Studio's Design Process

Patti Wilbourne's approach to design is client focused and solution focued, but more importantly, it's process focused. "I believe the design journey is just as important as the destination", she says. "The process is a journey to transform spaces and create environments that resonate with the people who inhabit them. We understand that every client has a unique story, vision, and set of objectives, and our process is tailored to reflect that." Patti's six phase process is conceived from nearly 30 years of design experience, and ranges from the initial discovery meeting to final installation and completion.

Phase 1: Discovery & Pre-Design

"The first step in our design process is to gain a thorough understanding of the client's story, vision, and project scope. During the initial design meeting, we gather information on the space and determine how it should function to amplify the client's living experience. We discuss the client's objectives and key results, which inform the preliminary discussion on budget and project timeline."

"A crucial aspect of this phase is establishing the team that will be involved in the project. We collaborate closely with architects, interior designers, and other key players in the design process. By understanding everyone's roles and responsibilities from the outset, we ensure a cohesive and streamlined approach. This collaboration is fundamental to achieving a successful outcome, as it fosters clear communication and a unified vision for the project."

Phase 2: Schematic Design

"This phase is a refinement of the schematic design, where we delve deeper into the design details. To ensure our clients can fully visualize and understand the proposed concepts, we sometimes present 3D renderings and sketches. These visual aids provide a tangible representation of the space, allowing clients to immerse themselves in the design before it comes to life."

Phase 3: Design Development

"This phase is a refinement of the schematic design, where we complete design revisions that result in a detailed set of plans. Depending on the project's scope, this could include architectural plans, 3D drawings, finish selections, and FF&E (Furniture, Fixtures, and Equipment). The goal of this phase is to indicate a finished appearance and functional operation of the space and ensure there is a clear expectation of associated costs."

Phase 4: Documentation & Procurement

"Once the client is comfortable with all designs produced during the design development phase, we generate a set of construction documents that consist of drawings and specification requirements. This leads to the procurement of all necessary materials and personnel required to complete the construction of the project. In this phase, we also manage the purchasing of FF&E, including but not limited to appliances, plumbing, lighting, tile, furniture, rugs, window treatments, and accessories."

Phase 5: Project Management

"This ongoing phase includes liaising between the client and all third parties assigned to the project. This may include assisting in the management of general contractors during construction, producing cost-effective solutions as problems arise, scheduling subcontractors, and communicating with vendors. It also includes frequent site visits and management of all FF&E deliveries and installations."

Phase 6: Installation & Completion

"Towards the final stages of the project's development, we manage all delivery and installation of furnishings. This includes frequent site visits to manage delivery personnel and arrange products. Our team is on site and readily available throughout the project, which culminates in welcoming you to your new space."